pr-primozu.shop

ABOUT

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So, where can you get good beer in Ljubljana? Come to Primož on Trubarjeva ulica, of course. The story began in 2013 when we entered a real beer shop in Berlin for the first time. All of our subsequent travels have been connected with discovering new flavours and visiting lovely small beer shops selling high quality beer in bottles with attractive labels. Any serious beer lover will understand when we say that visiting Paris Saint Bière, with its selection of more than 2,300 different beers (and growing!), made an immense impression on us and set the course for our craft beer path.

The love of drinking beer and the craft beer revolution led us to opening our small beer shop in 2016, stocking some of the best brews from craft or microbreweries and other quality brewers. In addition to a varied selection of craft and other types of beer from around the world, we will be more than happy to provide additional information on beer and domestic and foreign brewers, but most of all, provide reasons why you should drink quality beer.

Let us give you a hint: drinking beers from our selection made of quality ingredients may save you from that nasty beer hangover the morning after. In our shop, you can also get plenty of information on cultural events, concerts and other events in Ljubljana, Slovenia and neighbouring places. By request, we can arrange craft beer tours around Ljubljana or take you on a tour of microbreweries around Slovenia.

So, it’s time to launch our online beer shop, which you are visiting right now. The selection is changing, there will be lots of new brews every month and you can even take out a subscription and get a nice pack every month.

Thanks for visiting us online and on Trubarjeva ulica, we will do everything to ensure you have an unforgettable experience with our beers. There are always around 300 different beers available, depending on the season. In the sunnier months, we have as many as 400 different cans and bottles.

So where to get beer?

ŽE V REDU, PRIMOŽ

Primož Trubar spent the last years of his life in the vicinity of Tübingen, an idyllic old university town in the German federated state of Baden-Württemberg. Even then, the state was famous for its excellent beer, made with quality, clean water (the state lies between the rivers Neckar and Ammer). One fine summer evening, Primož felt like having a cold beer, so he sneaked into the best inn in Tübingen. At the time, the town was also renowned for its traditional German spirit and was a fine example of the Protestant work ethics of modesty, fine manners, promotion of austerity and an orderly life.

Since Primož was a Protestant preacher and priest, he felt slightly embarrassed when an attractive waitress brought him a ceramic mug of beer. He was just about to have a sip and get some of that beer foam on his majestic beard, when his hand shook and the mug, full of freshly brewed beer, fell to the floor and smashed to pieces. All of the guests immediately turned around, gave him a quizzical look and burst into laughter. The friendly waitress saved Primož from embarrassment, waved her hand and said: “Schon gut, Primus”, meaning “ALL GOOD, PRIMOŽ”. 

In 2018, we opened Pivnica Lajbah, an already iconic pub with 22 taps and an interesting selection of street food. While visiting our shop, you can play music from the records we have, have a chat, read about beer and select some of those tempting brews from our shelves. Unfortunately, Slovenian legislation prohibits drinking beer in the shop, but we will gladly give you tips on finding an idyllic place along the Ljubljanica River, in parks and at or underneath the Ljubljana Castle hill.

We have also prepared a list of the nicest benches, stairs and platforms where you can enjoy a beer from our selection.